It started with an idea, and then a shirt. Back in 2012, I printed my first "Wisconsin As Fuck" tee to showcase my love for Wisconsin, wearing it proudly! The shirt caught the eye of many Wisconsin-loving friends who immediately wanted their own, leading me to create more, and more, until we've reached where we are today! We've made quite a journey, and we extend a massive thank you to all who have supported our merchandise and proudly displayed their love for our wonderful state. It's your passion and loyalty that have propelled us to this point, and for that, we are incredibly grateful! From our top-notch Bella Canvas T's to our cozy Tailgate hoodies complete with a built-in beer koozie, we're here to help you flaunt your Wisconsinite pride like never before. Let everyone know that you are proud to be WISCONSIN AS FUCK!